From Sirens To Spotlights: The Story Behind Biddy Up

Before Biddy Up, there were the Siren Sisters two women with a mission to shake up charity auctions.
Carrie Frugé took everything they built and launched Biddy Up in 2024 to go further: bigger stages, bold energy, and a commitment to
maximizing impact through white-glove auction services. This is her story.

1. The Spark That Started It All

Two sisters. One shared mission. A night at a charity auction lit the fire that became Siren Sisters.

2. Learning the Craft

From auctioneering school to Leadership Austin, Carrie and Meg built more than a business—they built a movement.

3. The Rise of Siren Sisters

Siren Sisters Auctioneers became known for their energy, stage presence, and ability to drive record-breaking donations.

4. A Natural Evolution: Biddy Up is Born

After seven years of partnership, their professional paths took different directions. Carrie founded Biddy Up in 2024 to expand the vision with white-glove service, cowboy spotters, and a global reach.

5. What’s Different Now — And What’s Not

Biddy Up brings everything Carrie learned through Siren Sisters, plus a bigger stage, a new team, and an even deeper commitment to impact.

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From Sirens To Spotlights: The Story Behind Biddy Up

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